Case Study
LA Fitness, with hundreds of locations across the country, needed consistent, high-quality creative solutions to ensure a unified brand identity. They faced challenges in scaling their creative efforts in-house, balancing tight deadlines, and maintaining brand consistency across all touchpoints, both digital and physical.
With a large network of franchises, LA Fitness struggled to streamline their design process across all touch points, both physical and digital. They required:
Cohesive Branding Across Locations: Ensuring consistency in both digital marketing and in-gym signage.
Rapid Creative Output: Meeting tight deadlines for new promotions, seasonal campaigns, and localized materials across all departments.
Cost-Effective Solutions: Scaling without incurring the overhead costs of a full-time in-house team.
Overly provided LA Fitness with a flexible, subscription-based creative solution that included:
Fast Turnaround: Designs delivered in as little as 24 hours, enabling LA Fitness to meet deadlines with ease.
Centralized Creative Management: All design requests funneled through a single platform, ensuring clear communication and efficient collaboration across all team members.
Scalable Design Solutions: A diverse team of designers worked on everything from digital materials to billboards across the nation, all while maintaining the brand’s distinct visual identity.
Within the first 12 months, LA Fitness saw massive improvements:
50% Faster Asset Turnaround: Crushing aggressive deadlines for promotions and new campaigns.
Seamless Brand Consistency: Across hundreds of locations, from web ads to gym signage, the brand identity remained cohesive and recognizable. An issue the national brand suffered with prior as they could not meet creative demand.
Reduced Hiring Costs: LA Fitness reduced expenses by over $15,000 per month, avoiding the need to hire two additional senior designers to their in-house team.
Our team worked closely with LA Fitness to bring new microbrands, like REZEN and The Glute Room, to life under their umbrella. These unique concepts, introduced as add-on product offerings within LA Fitness locations, required a full brand development process. From scratch to launch, we supported the LA Fitness team in creating and refining these brands, helping to expand their product offerings and engage their members with fresh, innovative experiences. All within there flat-rate membership.
